<p class="intro">Back in July I posted some of my <a href="http://justcreative.com/2012/07/27/recent-web-design-work/" title="Recent Web Work">recent work</a> for <a href="http://justcreative.com/2012/07/29/comedians-in-cars-getting-coffee/" title="Jerry Seinfeld">Jerry Seinfeld</a>, <a href="http://justcreative.com/2012/07/11/sweetn-low-website/" title="Sweet N Low">Sweet&#8217;N Low</a>, <a href="http://justcreative.com/2012/06/01/energy-kitchen/" title="Energy Kitchen">Energy Kitchen</a> and now six months later, I have a few more web &amp; branding projects to share with you. Thanks for looking!</p> <h2>Ruff Club</h2> <p><a href="http://ruffclub.com" title="Ruff Club NYC">Ruff Club</a> is a dog-friendly social club and contemporary pet care hub based in East Village, New York City. I had the pleasure of branding this new business from the ground up, creating their logo, overall look &amp; feel and web site design.</p> <p>The positioning of the brand shies away from the &#8220;boutique hotel experience&#8221; and instead, true to the East Village, offers a laid-back environment where dogs and humans are treated with dignity and respect but never pampered or infantilized.</p> <p>Ruff Club is built on the idea that people can channel the love and humility their dogs provide, into new relationships and collective community engagement.</p> <p>Ruff Club will be opening their doors very soon. I&#8217;ll share more photos once they become available.</p> <div class="wp-caption alignnone"><img alt="Ruff Club Logo" class=" " height="457" src="http://justcreative.com/wp-content/uploads/2012/11/RUFF-Club-Logo-640x457.jpg" title="Ruff Club Logo" width="640" /><p class="wp-caption-text">Ruff Club Logo</p></div> <div> <div class="mceTemp"></div> <div class="wp-caption alignnone"><img alt="Ruff Club Logo Reversed" class=" " height="457" src="http://justcreative.com/wp-content/uploads/2012/11/RUFF-Club-Logo-Dark-640x457.jpg" title="Ruff Club Logo Reversed" width="640" /><p class="wp-caption-text">Ruff Club Logo Reversed</p></div> </div> <div> <div class="wp-caption alignnone" id="attachment_11470"><a href="http://justcreative.com/wp-content/uploads/2012/12/Ruff-Club-Website-Home-Page.jpg"><img alt="Ruff Club Website Home Page" class="size-large wp-image-11470" height="421" src="http://justcreative.com/wp-content/uploads/2012/12/Ruff-Club-Website-Home-Page-640x421.jpg" title="Ruff Club Website Home Page" width="640" /></a><p class="wp-caption-text">Ruff Club Website Home Page</p></div> </div> <div> <div class="wp-caption alignnone" id="attachment_11471"><a href="http://justcreative.com/wp-content/uploads/2012/12/Ruff-Club-Website-SubPage.jpg"><img alt="Ruff Club Website FAQ Page" class="size-large wp-image-11471" height="655" src="http://justcreative.com/wp-content/uploads/2012/12/Ruff-Club-Website-SubPage-640x655.jpg" title="Ruff Club Website FAQ Page" width="640" /></a><p class="wp-caption-text">Ruff Club Website FAQ Page</p></div> </div> <div> <div class="wp-caption alignnone" id="attachment_11465"><img alt="Ruff Club Letterhead (Logo Stamped On) &amp; Business Card" class="size-large wp-image-11465" height="477" src="http://justcreative.com/wp-content/uploads/2012/11/Ruff-Club-Stationery-640x477.jpg" title="Ruff-Club-Stationery" width="640" /><p class="wp-caption-text">Ruff Club Letterhead (The logo &amp; text are stamped on) &amp; Business Card</p></div> </div> <div> <div class="wp-caption alignnone" id="attachment_11438"><img alt="Ruff Club Pre Launch at the NYC Halloween Dog Parade " class="size-large wp-image-11438" height="480" src="http://justcreative.com/wp-content/uploads/2012/11/Ruff-Club-Launch-640x480.jpg" title="Ruff Club Pre Launch at the NYC Halloween Dog Parade " width="640" /><p class="wp-caption-text">Ruff Club pre launch at the NYC Halloween Dog Parade.</p></div> </div> <div class="wp-caption alignnone" id="attachment_11439"><img alt="Ruff Club Store" class="size-large wp-image-11439" height="480" src="http://justcreative.com/wp-content/uploads/2012/11/Ruff-Club-Store-640x480.jpg" title="Ruff-Club-Store" width="640" /><p class="wp-caption-text">Outside of the Ruff Club store front, providing support for pets effected by Hurricane Sandy.</p></div> <h2>Coffee Shop Restaurant, NYC</h2> <p>When Ammirati (the agency I work at) was asked to rebrand &amp; refresh the iconic <a href="http://thecoffeeshopnyc.com" title="The Coffee Shop NYC">Coffee Shop</a> restaurant in Union Square, our stomachs growled at the opportunity. We designed a sexy new website that visually reflected their 23 opening hours, both for the desktop and mobile.</p> <p>Each of the 23 squares on their home page represents 1 hour of the day and a photo taken within that hour is randomly displayed each time the page is loaded. The website is scalable ensuring that screen sizes are used to their maximum potential. Viewing the menu and ordering online is just one click away too.</p> <p>My role in this project was coming up with the 23 hour grid concept and the overall UX / UI design for the desktop and mobile versions of the site.</p> <div class="wp-caption alignnone" id="attachment_11391"><img alt="Coffee Shop Website" class="size-large wp-image-11391" height="468" src="http://justcreative.com/wp-content/uploads/2012/11/Coffee-Shop-Website-640x468.jpg" title="Coffee-Shop-Website" width="640" /><p class="wp-caption-text">The Coffee Shop Website</p></div> <div class="wp-caption alignnone" id="attachment_11295"><a href="http://justcreative.com/wp-content/uploads/2012/11/Coffee-Shop-Final.jpg"><img alt="Coffee Shop Union Square, NYC" class="size-large wp-image-11295 " height="445" src="http://justcreative.com/wp-content/uploads/2012/11/Coffee-Shop-Final-640x445.jpg" title="Coffee Shop" width="640" /></a><p class="wp-caption-text">The home page for the 'Coffee Shop' Union Square, NYC</p></div> <div class="wp-caption alignnone" id="attachment_11296"><a href="http://justcreative.com/wp-content/uploads/2012/11/Coffee-Shop-Menu.jpg"><img alt="Website Menu Page for 'Coffee Shop' Union Square, NYC" class="size-large wp-image-11296" height="445" src="http://justcreative.com/wp-content/uploads/2012/11/Coffee-Shop-Menu-640x445.jpg" title="Coffee-Shop-Menu" width="640" /></a><p class="wp-caption-text">The menu page for 'Coffee Shop' Union Square, NYC </p></div> <div class="wp-caption alignnone" id="attachment_11321"><a href="http://justcreative.com/wp-content/uploads/2012/11/CoffeeShop-Mobile.jpg"><img alt="Coffee Shop NYC Mobile Website" class="size-large wp-image-11321" height="354" src="http://justcreative.com/wp-content/uploads/2012/11/CoffeeShop-Mobile-640x354.jpg" title="CoffeeShop-Mobile" width="640" /></a><p class="wp-caption-text">Coffee Shop NYC Mobile Website</p></div> <h2>Au Natural <em>In The Raw</em> Facebook App</h2> <p>The Au Natural <em>In The Raw </em>app allows users to upload their own food photo, censor it, and then share their successful creation. Friends can then click on the shared photo and &#8220;reveal&#8221; the sweet creation via an interactive slider. Users can then share their own photo, view the Au Natural gallery and gain access to secret <em>In The Raw</em> recipes.</p> <p>My role in this project was the interaction design for both the mobile &amp; desktop versions of the Facebook application; including the overall architecture of the app, the user experience &amp; user interface design. Designed &amp; developed at Ammirati.</p> <p>The mobile version can be seen here (must be viewed on a Mobile device):<br /> <a href="https://www.hotintherawaction.com/mobile/" target="_blank">https://www.hotintherawaction.com/mobile/</a></p> <p>The desktop version can be seen here:<br /> <a href="https://www.hotintherawaction.com/" target="_blank">https://www.hotintherawaction.com/</a></p> <div class="wp-caption alignnone" id="attachment_11312"><a href="http://justcreative.com/wp-content/uploads/2012/11/ITR-Mobile.jpg"><img alt="In The Raw Mobile" class="size-large wp-image-11312" height="457" src="http://justcreative.com/wp-content/uploads/2012/11/ITR-Mobile-640x457.jpg" title="ITR Mobile" width="640" /></a><p class="wp-caption-text">In The Raw Mobile Facebook App</p></div> <p><a href="http://justcreative.com/wp-content/uploads/2012/11/02-Au-Natural-Facebook.jpg"><img alt="Au Natural Food Porn Gallery Facebook Cover Photo" class="alignnone size-large wp-image-11204" height="560" src="http://justcreative.com/wp-content/uploads/2012/11/02-Au-Natural-Facebook-640x560.jpg" title="02-Au-Natural-Facebook" width="640" /></a></p> <p><a href="http://justcreative.com/wp-content/uploads/2012/11/03-Au-Natural-Home.jpg"><img alt="Au Natural App Home Page" class="alignnone size-large wp-image-11205" height="962" src="http://justcreative.com/wp-content/uploads/2012/11/03-Au-Natural-Home-640x962.jpg" title="03-Au-Natural-Home" width="640" /></a></p> <p><a href="http://justcreative.com/wp-content/uploads/2012/11/04-Au-Natural-Censor.jpg"><img alt="Au Natural: Censor Your Food Photo" class="alignnone size-large wp-image-11206" height="856" src="http://justcreative.com/wp-content/uploads/2012/11/04-Au-Natural-Censor-640x856.jpg" title="04-Au-Natural-Censor" width="640" /></a></p> <p><a href="http://justcreative.com/wp-content/uploads/2012/11/05-Au-Natural-Success.jpg"><img alt="Au Natural Sweet Success - Food Photo Censored" class="size-large wp-image-11207" height="1059" src="http://justcreative.com/wp-content/uploads/2012/11/05-Au-Natural-Success-640x1059.jpg" title="05-Au-Natural-Success" width="640" /></a></p> <p><a href="http://justcreative.com/wp-content/uploads/2012/11/06-Au-Natural-Slide.jpg"><img alt="Au Natural Food Photo Slider Reveal" class="alignnone size-large wp-image-11208" height="1447" src="http://justcreative.com/wp-content/uploads/2012/11/06-Au-Natural-Slide-640x1447.jpg" title="06-Au-Natural-Slide" width="640" /></a></p> <p><a href="http://justcreative.com/wp-content/uploads/2012/11/09-Au-Natural-Recipe.jpg"><img alt="Au Natural Food Recipe Page" class="alignnone size-large wp-image-11210" height="1253" src="http://justcreative.com/wp-content/uploads/2012/11/09-Au-Natural-Recipe-640x1253.jpg" title="09-Au-Natural-Recipe" width="640" /></a></p> <div> <a href="http://justcreative.com/wp-content/uploads/2012/11/Au-Natural-Mobile.jpg"><img alt="Au Natural In The Raw Mobile App" class="alignnone size-large wp-image-11211" height="410" src="http://justcreative.com/wp-content/uploads/2012/11/Au-Natural-Mobile-640x410.jpg" title="Au-Natural-Mobile" width="640" /></a></div> <h2>Vero Water</h2> <p><a href="http://verowater.com" title="Vero Water">Vero Water</a> is the industry leader for the finest still and sparkling water and is based in Miami, USA. I created this logo / brand identity / bottle design back in 2009 however they&#8217;ve just had a photo shoot and thought I would share some of the new shots.</p> <div><img alt="Vero Logo" class="alignnone size-large wp-image-11091" height="457" src="http://justcreative.com/wp-content/uploads/2012/10/Vero-Logo-640x457.jpg" title="Vero-Logo" width="640" /></div> <div></div> <div></div> <div><img alt="VERO Water Bottles" height="372" src="http://justcreative.com/wp-content/uploads/2012/10/vero-water-bottles.jpeg" title="VERO Water Bottles" width="600" /></div> <div></div> <div><img alt="VERO Water Bottling System" height="400" src="http://justcreative.com/wp-content/uploads/2012/10/vero-water-bottling-system.jpeg" title="VERO Water Bottling System" width="600" /></div> <div></div> <div><img alt="VERO Miami" class="alignnone size-full wp-image-11093" height="408" src="http://justcreative.com/wp-content/uploads/2012/10/vero-miami.jpeg" title="vero-miami" width="612" /></div> <div></div> <div><img alt="VERO Restaurant" class="alignnone size-large wp-image-11094" height="342" src="http://justcreative.com/wp-content/uploads/2012/10/vero-restaurant-640x342.jpg" title="vero-restaurant" width="640" /></div> <div></div> <h2>Appex</h2> <p>Another client, <a href="http://appex.no" title="Appex">Appex</a>, that I designed the brand identity for in 2009 has been expanding very fast. Here are some snaps showing their identity in use, from yo-yos, to soccer jerseys, to 8-foot high signage. Great to see it all come alive!</p> <div class="wp-caption alignnone" id="attachment_11329"><img alt="Appex Front Desk with Yo-Yos and Balloons" class="size-full wp-image-11329" height="427" src="http://justcreative.com/wp-content/uploads/2012/11/Appex-Front-Desk.jpg" title="Appex-Front-Desk" width="640" /><p class="wp-caption-text">Appex Front Desk with Yo-Yos and Balloons</p></div> <div class="wp-caption alignnone" id="attachment_11330"><img alt="Appex Lobby" class="size-large wp-image-11330" height="427" src="http://justcreative.com/wp-content/uploads/2012/11/Appex-Lobby-640x427.jpg" title="Appex Lobby" width="640" /><p class="wp-caption-text">Appex Lobby</p></div> <div class="wp-caption alignnone" id="attachment_11328"><img alt="Appex Welcome Chair" class="size-full wp-image-11328" height="800" src="http://justcreative.com/wp-content/uploads/2012/11/Appex-Chair.jpg" title="Appex-Chair" width="600" /><p class="wp-caption-text">Appex Welcome Chair</p></div> <div class="wp-caption alignnone" id="attachment_11332"><img alt="Installing The Appex Signage" class="size-large wp-image-11332" height="427" src="http://justcreative.com/wp-content/uploads/2012/11/Appex-Signage-Installation-640x427.jpg" title="Appex-Signage-Installation" width="640" /><p class="wp-caption-text">Installing The Appex Signage</p></div> <div class="wp-caption alignnone" id="attachment_11333"><img alt="Appex Signage" class="size-large wp-image-11333" height="427" src="http://justcreative.com/wp-content/uploads/2012/11/Appex-Signage-640x427.jpg" title="Appex-Signage" width="640" /><p class="wp-caption-text">8 Foot Appex Signage</p></div> <div class="wp-caption alignnone" id="attachment_11331"><img alt="Appex Newspaper Ad" class="size-large wp-image-11331" height="480" src="http://justcreative.com/wp-content/uploads/2012/11/Appex-Newspaper-Ad-640x480.jpg" title="Appex-Newspaper-Ad" width="640" /><p class="wp-caption-text">Appex Newspaper Ad</p></div> <div class="wp-caption alignnone" id="attachment_11334"><img alt="Appex Football Team" class="size-large wp-image-11334" height="338" src="http://justcreative.com/wp-content/uploads/2012/11/Appex-Soccer-Team-640x338.jpg" title="Appex-Soccer-Team" width="640" /><p class="wp-caption-text">Appex Football Team</p></div> <p>Thoughts and comments are always welcome. Thanks again for looking!</p> <p>As a heads up, the Just Creative blog may be a bit quiet over the December holiday break as I will be traveling. Happy Holidays all!</p> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=VDJFQ0wBdDQ:pG9baofuqzo:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=VDJFQ0wBdDQ:pG9baofuqzo:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=VDJFQ0wBdDQ:pG9baofuqzo:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=VDJFQ0wBdDQ:pG9baofuqzo:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=VDJFQ0wBdDQ:pG9baofuqzo:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=VDJFQ0wBdDQ:pG9baofuqzo:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=VDJFQ0wBdDQ:pG9baofuqzo:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=VDJFQ0wBdDQ:pG9baofuqzo:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=VDJFQ0wBdDQ:pG9baofuqzo:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=VDJFQ0wBdDQ:pG9baofuqzo:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p><em>*This is a guest article contributed by Aniya Wells.</em></p> <p class="intro"><strong>Charles and Ray Eames</strong> were the design power couple of the 20th century. Their Eames Lounge chair for Herman Miller, shown below, is one of the most lusted-after furniture designs in the world, and is only the best known example of their vast output.</p> <div class="wp-caption alignnone" id="attachment_11415"><img alt="Eames Lounge Chair" class="size-large wp-image-11415" height="357" src="http://justcreative.com/wp-content/uploads/2012/11/eames-lounge-chair-640x357.jpg" title="eames-lounge-chair" width="640" /><p class="wp-caption-text">Eames Lounge Chair</p></div> <p>For over 35 years, Charles and Ray lived as husband and wife, but also as partners in a design practice that put forth such remarkably varied fruits as the <a href="http://en.wikipedia.org/wiki/Eames_House" title="Eames House">Eames Case Study House</a>, the film <a href="http://en.wikipedia.org/wiki/Powers_of_Ten" title="Powers of Ten">Powers of Ten</a>, and the exhibition Mathematica, still on view today at the Boston Museum of Science.</p> <p>Though slogan writing was not one of their advertised areas of expertise, Charles had a particular knack for the pithy, memorable quotation. I have drawn on some of them, published in the book <a href="http://www.amazon.com/100-Quotes-By-Charles-Eames/dp/B003CMTHQQ" title="100 Quotes from Charles &amp; Ray Eames">100 Quotes by Charles Eames</a>, in order to suggest a handful of lessons we can learn from the Eames Office:</p> <div class="wp-caption alignnone" id="attachment_11413"><img alt="Charles Ray Eames" class="size-full wp-image-11413" height="443" src="http://justcreative.com/wp-content/uploads/2012/11/charles-ray-eames.jpg" title="charles-ray-eames" width="600" /><p class="wp-caption-text">Ray &amp; Charles Eames</p></div> <h3>1. “The role of the designer is that of a very good, thoughtful host anticipating the needs of his guests.”</h3> <p>This quote from Charles Eames succinctly sums up the couple’s philosophical approach to design, and it explains the charm, detail, and accessibility that characterize so much of their work. The word “guest” is tossed around so much these days as a euphemism for “customer” that it’s easy to lose track of the original meaning of the word.</p> <p>The Eameses, as global travelers and enthusiastic amateur anthropologists (indeed, they saw this as part of their role as designers) learned firsthand the value of hospitality, and the role of a designer in smoothing the way for people to live and work. This means not only making things more functional, though that’s of primary importance. It also means making them more pleasing. As Charles often admonished designers:</p> <div class="superquote"> &#8220;Take your pleasures seriously.&#8221; </div> <h3>2. The more you do, the more you can do.</h3> <p>Perhaps the greatest secret to the success of the Eameses was that they refused to specialize. By taking commissions and launching new projects of their own for architecture, film, furniture, toys, games, museum exhibits, textiles, magazines, and more, they developed a comprehensive, even universal approach to their work. “We work because it’s a chain reaction, each subject leads to the next,” Charles said. A varied career has a way of cross-fertilizing from one domain to another.</p> <div class="wp-caption alignnone" id="attachment_11414"><img alt="The Eames House" class="size-full wp-image-11414" height="480" src="http://justcreative.com/wp-content/uploads/2012/11/eames-house.jpg" title="eames-house" width="640" /><p class="wp-caption-text">The Eames House. Photo by Thomahalk1.</p></div> <h3>3. “Innovate as a last resort. More horrors are done in the name of innovation than any other.”</h3> <p>Great designers are voracious scavengers. In this age of sampling, mashups, and copyleft activism, we can look back and see that Charles and Ray were far ahead of their time in their collage-like approach to creativity. They disapproved of the cult of originality in their time, and saw that often the best solutions come from the ground up.</p> <div class="superquote"> &#8220;Eventually, everything connects &#8211; people, ideas, objects. The quality of the connections is the key to quality per se.&#8221; </div> <p>This should extend to your interactions with fellow designers. Being competitive is natural, but try to create a space for idea incubation, exchange, and riffing. After all, “Ideas are cheap. Always be passionate about ideas and communicating those ideas and discoveries to others in the things you make.”</p> <h3>4. A partnership is more than the sum of its parts.</h3> <p>While most of us are not married to our professional colleagues (and if we are, we know it certainly presents complications absent from our romantic daydreams), nevertheless this is true of even purely creative relationships. Think about how you can create this type of nonzero economy in your own interactions. When working with a client, don’t impose your own vision from outside, but consider what unique qualities you can draw out from them.</p> <div class="wp-caption alignnone" id="attachment_11425"><img alt="La Chaise" class="size-full wp-image-11425" height="480" src="http://justcreative.com/wp-content/uploads/2012/11/la-chaise.jpg" title="La Chaise" width="640" /><p class="wp-caption-text">La Chaise Lounge Chair</p></div> <p>With all their diverse accomplishments, the greatest example the Eameses left us is their dynamic, symbiotic life together. As Charles put it, “Any time one or more things are consciously put together in a way that they can accomplish something better than they could have accomplished individually, this is an act of design.”</p> <p>For more Eames, this <a href="http://fuckyeahrayandcharleseames.tumblr.com/archive" title="Ray Charles Eames">Tumblr has a nice visual overview</a>. <strong>Do you have a favorite Eames piece?</strong></p> <p>&#8211;</p> <p><em>*Aniya Wells is a freelance blogger who primarily writes for  <a href="http://www.onlinedegreeprograms.com/" title="Online Degree Programs">www.onlinedegreeprograms.com</a>. She also enjoys investigating trends in other niches, notably technology, traditional higher education, health, and small business. Aniya welcomes reader questions and comments.</em></p> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=fMLskbSeW1Y:q3UwEFRP93c:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=fMLskbSeW1Y:q3UwEFRP93c:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=fMLskbSeW1Y:q3UwEFRP93c:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=fMLskbSeW1Y:q3UwEFRP93c:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=fMLskbSeW1Y:q3UwEFRP93c:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=fMLskbSeW1Y:q3UwEFRP93c:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=fMLskbSeW1Y:q3UwEFRP93c:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=fMLskbSeW1Y:q3UwEFRP93c:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=fMLskbSeW1Y:q3UwEFRP93c:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=fMLskbSeW1Y:q3UwEFRP93c:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p class="intro">Here are a few interesting links that I tweeted this week. <a href="http://twitter.com/justcreative" title="Just Creative on Twitter">Feel free to follow @justcreative for more</a>.</p> <p><img alt="Twitter Bird" class="alignnone size-full wp-image-11182" height="400" src="http://justcreative.com/wp-content/uploads/2012/11/twitter-bird.gif" title="twitter-bird" width="640" /></p> <ul> <li>Pretty solid advice and tips from <a dir="ltr" href="https://twitter.com/teehanlax">@teehanlax</a>: 10 Years of Teehan + Lax <a dir="ltr" href="http://t.co/9BvpYvZl" target="_blank" title="http://bit.ly/Py3RRP">http://bit.ly/Py3RRP</a></li> <li>Did you know you can save paths within JPGS? Here&#8217;s how. <a dir="ltr" href="http://t.co/B1Vv7jwl" target="_blank" title="http://bit.ly/PGKs19">http://bit.ly/PGKs19</a></li> <li>Instagram gets profiles, here&#8217;s mine &#8211; <a dir="ltr" href="http://t.co/fISJZ03O" target="_blank" title="http://bit.ly/RJOy6L">http://bit.ly/RJOy6L</a></li> <li>A neat little stunt releasing the new Sony Xperia phone &#8211; <a dir="ltr" href="http://t.co/bKSThrni" target="_blank" title="http://bit.ly/WBR2Kq">http://bit.ly/WBR2Kq</a></li> <li>Appex, a client I designed the brand identity for has recently installed a rather massive sign on their building. <a dir="ltr" href="http://www.flickr.com/photos/appex/7985402043/in/photostream" target="_blank">http://bit.ly/RFh8q4 </a></li> <li>Hurricane Sandy is &#8220;likely the most digitally captured event in history&#8221;. 1.3 million photos were tagged with <a dir="ltr" href="https://twitter.com/search?q=%23Sandy&amp;src=hash"><s>#</s>Sandy</a>. <a dir="ltr" href="http://t.co/4yUr5UAi" target="_blank" title="http://on.mash.to/Wr8Wzj">http://on.mash.to/Wr8Wzj</a></li> <li>Although Hurricane Sandy was bad, I certainly wouldn&#8217;t wanna come across a fire tornado! Damn! <a dir="ltr" href="http://t.co/2E98BpWk" target="_blank" title="http://bit.ly/YyRmaQ">http://bit.ly/YyRmaQ</a></li> <li>ikonic 150 vector icon set by <a dir="ltr" href="https://twitter.com/rakeshdesign">@rakeshdesign</a> looks pretty neat <a dir="ltr" href="http://t.co/ovJlzJ2m" target="_blank" title="http://bit.ly/VXHq6N">http://bit.ly/VXHq6N </a> Free 25 too!</li> <li>A sneak preview of the new <a dir="ltr" href="https://twitter.com/RuffClubNYC">@ruffclubnyc</a> website that I created the brand identity / website for. <a dir="ltr" href="http://t.co/JF8WYrQX" target="_blank" title="http://bit.ly/XP6q3L">http://bit.ly/XP6q3L</a></li> <li><a dir="ltr" href="https://twitter.com/NRL">@NRL</a> Rugby League launches new brand logo <a dir="ltr" href="http://t.co/4t5k2RZk" target="_blank" title="http://bit.ly/Rfz74f">http://bit.ly/Rfz74f </a></li> <li>A Year In Full Colour stop motion video &#8211; <a href="http://youtu.be/7Q9XvlMITrQ" title="YouTube">http://youtu.be/7Q9XvlMITrQ</a></li> </ul> <p>Stay tuned for more.</p> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=0Oqch38j_uE:L8rCxgMpnyw:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=0Oqch38j_uE:L8rCxgMpnyw:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=0Oqch38j_uE:L8rCxgMpnyw:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=0Oqch38j_uE:L8rCxgMpnyw:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=0Oqch38j_uE:L8rCxgMpnyw:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=0Oqch38j_uE:L8rCxgMpnyw:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=0Oqch38j_uE:L8rCxgMpnyw:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=0Oqch38j_uE:L8rCxgMpnyw:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=0Oqch38j_uE:L8rCxgMpnyw:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=0Oqch38j_uE:L8rCxgMpnyw:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p><em>This is a collaborative guest article between Jamie Wayne* and I.</em></p> <p class="intro">Whether you&#8217;re a graphic <a href="http://justcreative.com/category/design-for-students/" title="Design For Students">design student</a> or a young professional, getting your foot in the door is not as simple as it sounds. Taking the first step requires initiative, patience and some wisdom too.</p> <p>Thankfully, there&#8217;s always a way to make it in and this article will provide seven different ways for you to get your foot in the door.</p> <div><img alt="Foot In The Door" class="alignnone size-large wp-image-11123" height="426" src="http://justcreative.com/wp-content/uploads/2012/11/foot-door-640x426.jpg" title="Foot In The Door" width="640" /></div> <h2>1. Network at Conferences &amp; Events</h2> <p><a href="http://jamiewayne.com/2012/02/04/xcviii-why-you-should-start-networking-now-instead-of-later/" target="_blank" title="Why you should start networking now instead of later">Networking</a> at <a href="http://www.smashingmagazine.com/2012/10/25/upcoming-web-design-development-conferences-2012-2013/" target="_blank" title="Design Conferences 2013">design conferences </a>and professional events can be a good way to get meet new people and build a professional stronghold. From conversing with other graphic designers to developers, copywriters, and business owners, exposure from these events can lead to great opportunities. With this said, walking into an event blindfolded may set you up for trouble as first impressions are everything. It&#8217;s imperative to keep a few things in mind when making your first impression – be admirable and memorable.</p> <p><strong>Be Admirable</strong></p> <ul> <li>Plan ahead for networking opportunities by <a href="http://www.howdesign.com/design-career/job-search-tips/present-your-portfolio/" title="Portfolio Polish">polishing up your portfolio</a> &amp; <a href="http://www.yourbusinesscardsucks.com/" target="_blank" title="Your Card Sucks">business cards</a>.</li> <li>Be presentable for the occasion. Is it casual or formal?</li> <li>Ask questions and be interested (or act it) in every discussion.</li> <li>Don&#8217;t try to oversell your skills or services. Tell don&#8217;t sell.</li> </ul> <p><strong>Be Memorable</strong></p> <p>Small talk &amp; <a href="http://justcreative.com/2008/10/02/design-elevator-speeches/" title="Elevator Speeches">elevator pitches</a> are common within these arenas, so listen well, show courtesy and thank those you talk to for their time. Don&#8217;t be afraid to smile and lighten up the mood a bit. Offer your business card as you close the conversation and you&#8217;ll most likely get the other person&#8217;s card in return. Keep the card in case you want to follow up with this person in the near future.</p> <h2>2. Follow Up, Use LinkedIn &amp; Other Social Sites</h2> <p><a href="http://mashable.com/2012/05/23/linkedin-beginners/" target="_blank" title="LinkedIn Beginners">LinkedIn</a> is a great tool for building networks <a href="http://www.youtube.com/watch?v=S8MDihYKZTU" title="How to get clients on LinkedIn">and getting clients</a>, however it&#8217;s also a very handy tool to follow up with those you have briefly conversed with. A quick search of their name should yield a number of results. Before you contact them, think of the best way to contact them? Would they prefer an email rather than a LinkedIn connection?</p> <h2>3. Seek a Mentor</h2> <p>Having a mentor is a great way to learn the ropes. You will learn things such as <a href="http://justcreative.com/2009/02/26/how-much-to-charge-for-design-work/" target="_blank">how much to charge for design</a>, <a href="http://justcreative.com/2010/06/24/design-agency-vs-freelance-life/" target="_blank" title="Design agency vs freelancing">the pros and cons of freelancing</a>, <a href="http://justcreative.com/2007/12/27/how-to-boost-your-creativity/" target="_blank" title="Creativity">how to improve your creative process</a>, <a href="http://justcreative.com/2011/11/29/designer-office-set-up/" target="_blank" title="Designer Tools">recommended tools</a>, how to present your work, and much more.</p> <p>It&#8217;s important to understand the relationship between a mentor and mentee. Like a relationship between a couple, the mentor/mentee is also a two-way commitment that requires trust and honesty. Help them and they will help you. Ask for advice, seek out new opportunities &amp; if you have to get the coffee, do it with a smile.</p> <div><img alt="Mentor" height="424" src="http://justcreative.com/wp-content/uploads/2012/11/mentor-640x424.jpg" title="Mentor" width="640" /></div> <h5><strong>How do you find a mentor?</strong></h5> <p><strong></strong> It all depends on the scenario however there are a <a href="http://www.howdesign.com/design-career/mentoring/" title="Find a design mentor">few methods of finding a mentor</a>;</p> <p><strong>In Person</strong></p> <p>Once you&#8217;ve connected with someone and got to know them and have established some trust, it wouldn&#8217;t hurt to ask if they have the time to show you more of the ropes. Let that person know you&#8217;re interested in learning from them and see what they have to say. Be flexible with them, as it&#8217;s them doing you a favor.</p> <p><strong>Online</strong></p> <p><strong></strong>If you&#8217;re breaking the ice online, take extra care in crafting your approach, as it can be very difficult to convey personality through written communication. Always let them know you appreciate their time. If the person doesn&#8217;t have the time available, then it wouldn&#8217;t hurt to ask a few questions. At the very least, seldom communication may lead to a slowly growing relationship. Get them on your radar, and keep them there without being a pest.</p> <h2>4. Take Up Pro-Bono Work</h2> <p>Taking up <a href="http://www.davidairey.com/pro-bono-design/" target="_blank" title="Pro Bono Design">pro-bono work</a> will not only help a special cause, but it will build up your portfolio which will help you land more projects &amp; strengthen your credibility in the long term.</p> <div><img alt="Pro Bono Work" class="alignnone size-large wp-image-11122" height="496" src="http://justcreative.com/wp-content/uploads/2012/11/charity-640x496.jpg" title="Charity" width="640" /></div> <p>Before taking on pro bono work consider the following; Is there enough time to make the commitment? Are you financially capable of accepting a pro-bono project? What kinds of organisations would you do pro-bono work for? Make sure you are suited to take on pro-bono work before endorsing a false commitment.</p> <h2>5. Get Your Work or Portfolio Reviewed</h2> <p>Sharing your portfolio with seasoned professionals and asking for a review can help you gain new insights on the execution of your creative ideas. <a href="http://blog.teamtreehouse.com/the-art-of-the-design-critique" target="_blank" title="Constructive Criticism">Constructive criticism</a> is encouraged and you should always aim to take away new ideas and possibilities. Follow the motto; <a href="http://www.nwicreative.org/learn/get-your-portfolio-up-to-snuff/" target="_blank" title="Get your portfolio up to snuff">seek criticism, not praise</a>.</p> <p>Sharing your work will also allow other designers to observe your style, thought process, and results. This will allow others to lend you advice, which may lead into a steady stream of communication.</p> <h2>6. Start a Blog &amp; Guest Author</h2> <p>Don&#8217;t overlook the benefits of <a href="http://justcreative.com/2011/04/27/building-a-personal-brand/" target="_blank" title="Starting A Blog">starting a blog</a>. In conjunction with social media sites, a blog can help establish your online presence, as well as be the frontier of your voice and portfolio.</p> <p>While some authors write on their own blog, others will contribute their articles elsewhere as a guest author. Guest authoring is a great way to share your voice with audiences elsewhere and connect with others on an international scale.</p> <div><img alt="Im Possible" class="alignnone size-large wp-image-11124" height="423" src="http://justcreative.com/wp-content/uploads/2012/11/im-possible-640x423.jpg" title="Possible" width="640" /></div> <p>While each one of these ways can help you gain more exposure, utilizing several, if not all, will maximize your chances significantly.</p> <h2>7. Take Action</h2> <p>As a last piece of advice, I want to recite a few words, courtesy of my mentor, <a href="http://www.chasetalon.com/" target="_blank" title="Chase Talon Design">Chase Talon</a>, that inspired me to push myself through the doors.</p> <blockquote><p><em>&#8220;There is one thing and one thing alone that leads to success. That is action. Make a decision on what you want and begin moving forward with an unwavering, unrelenting, incessant vigor to see your goal to it&#8217;s end. Never letting fear guide you. It&#8217;s an illusion. All fear, and negativity are, is a test to prove how bad you want something.&#8221;</em></p></blockquote> <p><a href="http://www.whosay.com/BillMaher/videos/5963" title="Wish It. Want It. Do It.">Wish it, want it, do it</a>.</p> <p><strong>Have you got any other tips on how designers can get their foot in the door?</strong></p> <p>&#8211;</p> <p><em>*<a href="http://www.jamiewayne.com/about/" target="_blank" title="Jamie Wayne | Valparaiso Northwest Indiana Graphic Designer">Jamie Wayne</a> is a graphic designer for <a href="http://www.adforcecreative.com/" target="_blank" title="Ad Force Creative">Ad Force Creative</a> in Northwest Indiana, a webmaster &amp; graphic designer for the Center for Innovation through Visualization &amp; Simulation at Purdue University Calumet, and a member &amp; writer of the Northwest Indiana Creative Professionals. Photos from <a href="http://bigstock.com" title="Big Stock">BigStock</a>.</em></p> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=D2AsBRt0gGs:ZL4lCnAFyN4:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=D2AsBRt0gGs:ZL4lCnAFyN4:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=D2AsBRt0gGs:ZL4lCnAFyN4:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=D2AsBRt0gGs:ZL4lCnAFyN4:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=D2AsBRt0gGs:ZL4lCnAFyN4:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=D2AsBRt0gGs:ZL4lCnAFyN4:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=D2AsBRt0gGs:ZL4lCnAFyN4:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=D2AsBRt0gGs:ZL4lCnAFyN4:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=D2AsBRt0gGs:ZL4lCnAFyN4:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=D2AsBRt0gGs:ZL4lCnAFyN4:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p class="intro">I recently came back from 1.5 weeks traveling around Iceland, an extremely beautiful country. You can <a href="http://on.fb.me/W95OVX" title="Iceland Photos">view a few snaps on Facebook</a> and read more about the trip below.</p> <p>I went with a company called <a href="https://www.striking.ly/founderexcursionsiceland#0" title="Founders Excursions">Founders Excursions</a> who organized a trip of 14 like-minded entrepreneurs from Iceland and USA, to travel through Iceland doing <a href="http://siadv.is/?page_id=933" title="Adventure Tours">adventurous activities</a> while networking at the same time.</p> <div><a href="http://on.fb.me/W95OVX" title="Iceland Photos"><img alt="Iceland" class="alignnone wp-image-11035" height="424" src="http://justcreative.com/wp-content/uploads/2012/10/Iceland-Photos-39-of-51-640x424.jpg" title="Iceland" width="640" /></a></div> <h3>Highlights of the Trip</h3> <ul> <li><a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=jiRegEs83A0" title="Canyoining Iceland">Canyoning</a> (climbing and swimming up waterfalls, then floating back down)</li> <li>Super jeeping (4&#215;4 driving through the <a href="http://en.wikipedia.org/wiki/Landmannalaugar"><em>Landmannalaugar</em></a> mountains)</li> <li>Enjoying bonfires, beers and Icelandic BBQ</li> <li>Having tea &amp; coffee at the US Embassy</li> <li>Driving through the back country &amp; around the glaciers / volcanoes</li> <li>Viewing the <a href="http://en.wikipedia.org/wiki/Aurora_%28astronomy%29"><em>Northern Lights</em></a></li> <li>Speed boating &amp; exploring <a href="http://en.wikipedia.org/wiki/Vestmannaeyjar"><em>Vestmannaeyjar Islands</em></a></li> <li>Swimming at the <a href="http://en.wikipedia.org/wiki/Blue_Lagoon_%28geothermal_spa%29"><em>Blue Lagoon</em></a> (Geothermal spa), one of National Geographic&#8217;s Seven Wonders of the World</li> <li>Taking in the glorious<em> <a href="http://en.wikipedia.org/wiki/J%C3%B6kuls%C3%A1rl%C3%B3n">Jökulsárlón</a> </em>(Glacier Lagoon &#8211; where the lake&#8217;s glaciers go out to sea)</li> <li>Bathing in the natural geo thermal springs while the mountains surrounded us</li> <li>Participating in the <a href="http://en.wikipedia.org/wiki/Lifting_stone"><em>steintökin</em></a> (strong man competition). Needless to say, I am no Viking!</li> <li>Having my shoes stolen on the first day at a public pool (Yup!)</li> <li>Enjoying the &#8220;Bæjarins beztu pylsur&#8221; (best-in-town Icelandic hotdogs). Can&#8217;t say much about the <em>Harðfiskur</em> (wind dried fish). Also loved the <em>Skyr</em> (drinkable yogurt).</li> <li>Overall, just enjoying the beautiful, peaceful Icelandic scenery.</li> </ul> <p>If interested in a similar experience get in contact with our awesome guide, Siggi from <a href="http://siadv.is/">South Iceland Adventure</a> or <a href="http://www.mattwilson.tv/" title="Matt Wilson">Matt Wilson</a> from Founders Excursions. I&#8217;d highly recommend it!</p> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=rQlhH0ax2BY:4LLyquN_hs8:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=rQlhH0ax2BY:4LLyquN_hs8:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=rQlhH0ax2BY:4LLyquN_hs8:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=rQlhH0ax2BY:4LLyquN_hs8:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=rQlhH0ax2BY:4LLyquN_hs8:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=rQlhH0ax2BY:4LLyquN_hs8:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=rQlhH0ax2BY:4LLyquN_hs8:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=rQlhH0ax2BY:4LLyquN_hs8:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=rQlhH0ax2BY:4LLyquN_hs8:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=rQlhH0ax2BY:4LLyquN_hs8:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p class="intro">I was recently approached by Samsung to take part in their <a href="http://www.facebook.com/SamsungSSD" title="SSD Drivers">SSD Drivers program</a> which would allow me (and a few others) to test out their latest <a href="http://www.samsung.com/us/computer/solid-state-drives" title="SSD">SSD</a> (Solid State Drive) and review it here for you guys. After reading up on SSD drives and their <a href="http://www.samsung.com/us/article/top-ten-benefits-of-ssd" title="Benefits of SSD">benefits</a>, I decided to join the program and the results so far have been awesome.</p> <div class="wp-caption alignnone" id="attachment_11011"><img alt="Samsung SSD Drivers" class="size-large wp-image-11011" height="236" src="http://justcreative.com/wp-content/uploads/2012/10/samsung-ssd-drivers-640x236.jpg" title="samsung-ssd-drivers" width="640" /><p class="wp-caption-text">Samsung SSD Drivers (Yours truly on the far right)</p></div> <h3>What is a SSD?</h3> <p>A solid-state drive is a data storage device that uses solid-state memory to store data. SSDs have the same purpose as traditional mechanical hard drives, but there is one major difference – they&#8217;re electronic devices and don’t have any mechanical parts. Unlike HDDs, SSDs don’t store data on spinning platters, but use flash memory instead.</p> <div class="superquote"> In short, this means that a SSD will make your computer considerably faster in a more reliable, silent and energy efficient manner. </div> <h3>Easy Installation</h3> <p>Samsung originally sent me a complimentary <a href="http://www.amazon.com/gp/product/B005T3GQ0G/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B005T3GQ0G&amp;linkCode=as2&amp;tag=justcrea-20" title="Samsung SSD 256GB">256GB SSD</a> however I decided that I <del>wanted</del> needed a 512GB so I sent the 256GB back to them and instead bought my own <a href="http://www.amazon.com/gp/product/B005T3GPXO/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B005T3GPXO&amp;linkCode=as2&amp;tag=justcrea-20" title="Samsung SSD 512GB">512GB SSD</a> to review.</p> <p><img alt="Samsung SSD 512GB" class="alignnone size-full wp-image-11015" height="380" src="http://justcreative.com/wp-content/uploads/2012/10/samsung-ssd-512gb1.jpg" title="Samsung SSD 512GB" width="640" /></p> <p>After receiving the SSD, I watched a video from Samsung on <a href="http://www.youtube.com/watch?v=mihb8YQzDxw" title="How to install SSD for Mac">how to install it on a Mac</a> and after a quick stop at the hardware store for a new screwdriver, I was good to go. I copied 480GB of data from my previous HDD to the new SSD, which took about 7 hours overnight. After that was done, the physical installation / swapping of the drives took just 10 minutes.</p> <h3>Benefits of SSD vs HDD</h3> <p>There are a number of benefits of using a <a href="http://www.youtube.com/watch?v=pJMGAdpCLVg" title="SSD vs HDD">SSD vs a HDD</a>, and I personally noticed a huge difference in the speed of my daily routines. Before I get into the differences, let me outline my current <a href="http://justcreative.com/2011/11/29/designer-office-set-up/" title="Hardware">hardware</a> &amp; <a href="http://justcreative.com/2011/12/22/recommended-software-for-designers/" title="Software I use as Designer">software</a> I use as a designer.</p> <p>I use a Macbook Pro 17&#8243; (3.06 GHZ Intel Core 2 Duo, 4 GB DDR Ram) attached to a 27&#8243; display and at nearly all times I have these programs open; Photoshop, Illustrator, Acrobat Pro, InDesign, Mail, Tweetdeck, Chrome, Firefox, as well as Font Explorer, Spotify, TextMate, Bonjour, TextExplorer and Dropbox.</p> <h3>Increased Speed &amp; Productivity</h3> <p>Within the first hour of using the new SSD I could visibly notice the speed difference in nearly every task performed. The most notable differences are listed below.</p> <ul> <li>Faster boot time (Even faster when I cleaned my computer with <a href="http://www.macupdate.com/app/mac/11582/onyx" title="Onyx">Onyx</a>)</li> <li>All programs open much faster, especially the Creative Suite. The most notable speed difference is on startup as I have my programs set to auto start.</li> <li>Search is much faster, especially when combined with my productivity bud, <a href="http://www.alfredapp.com/" title="Alfred App">Alfred</a>.</li> <li>Moving between programs is much more responsive, eg. when changing from Photoshop, to Illustrator, to InDesign.</li> <li>Opening files and using Finder is way faster, as well as using program menus.</li> <li>The battery life seemed to last a bit longer too, only about 15-30 minutes but still noticeable.</li> <li>The only downfall I could think of would be the price (the 500GB was $608 after tax). The 256GB or 128GB gets you more bang for your buck, but you do get less space.</li> </ul> <p>Anyway, I&#8217;d definitely consider getting an SSD for a much faster &amp; more reliable computer experience.</p> <p><strong>What has your experience been like with SSDs?</strong></p> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=8yuPa8WLv6w:O9ytCVh77vI:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=8yuPa8WLv6w:O9ytCVh77vI:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=8yuPa8WLv6w:O9ytCVh77vI:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=8yuPa8WLv6w:O9ytCVh77vI:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=8yuPa8WLv6w:O9ytCVh77vI:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=8yuPa8WLv6w:O9ytCVh77vI:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=8yuPa8WLv6w:O9ytCVh77vI:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=8yuPa8WLv6w:O9ytCVh77vI:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=8yuPa8WLv6w:O9ytCVh77vI:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=8yuPa8WLv6w:O9ytCVh77vI:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p><em>I originally wrote this article for the book, <a href="http://logonest.com" title="LogoNest Vol 2">Logo Nest Volume 2</a>. It has been republished here with permission. Photos are the end of the article.</em><hr class="thin" /></p> <p class="intro"><strong>Personal branding</strong> is by no means a new or light topic, but with the rise of social technologies, personal branding is as accessible as ever, meaning you have so much more opportunity, but also so much more competition.</p> <p>For you to stand out amongst the noise, you must become a valued brand. That brand is ‘You’. Take a closer look at the (st)art of personal branding and see how you can use it to start building your own personal brand. Brand You™.</p> <h2><strong>1. Set Goals, Plan &amp; Define Your Brand</strong></h2> <div><img alt="Step One. Set Goals, Plan &amp; Define Your Brand" class="alignnone size-full wp-image-10949" height="400" src="http://justcreative.com/wp-content/uploads/2012/09/step1.gif" title="Step One. Set Goals, Plan &amp; Define Your Brand" width="640" /></div> <p>Before creating your brand, you must <strong>set specific goals and plan accordingly</strong>. You should take a look at where you are at now and where you want to be in the future.</p> <p>Are you trying to become an authority in your niche? Why? Are you planning to get a new job position or become a stay-at-home freelancer? Are you trying to find more clients and / or increase your prices?</p> <p>Figuring out <em>why and where</em> you want to be in the future will help you decide <em>how</em> to do it.</p> <div class="superquote"> Ultimately, your goal should be to make your planned self-impression equal to how other people perceive you. </div> <p>Re-read that. If you can do this, then you will become a master of your domain.</p> <p>As an example of a ‘successful’ personal brand, <a href="http://www.problogger.net/" title="Darren Rowse">Darren Rowse</a> is the leader in the ‘how to make money blogging’ niche (among others) and although his site is not self-named, his personal brand has grown based how he communicates through his own brand, websites &amp; social channels.</p> <p>After you have figured out your goals, chosen your niche and set out a plan, you need to start creating your brand.</p> <h2><strong>2. Know, Understand &amp; Believe In Your Brand</strong></h2> <div><img alt="Step Two Understand &amp; Believe In Your Brand" class="alignnone size-full wp-image-10950" height="400" src="http://justcreative.com/wp-content/uploads/2012/09/step2.gif" title="Step Two Understand &amp; Believe In Your Brand" width="640" /></div> <p>Your personal brand needs to have a look and feel, as well as a way to communicate, but this goes much further than having a logo &amp; social media accounts. You need to maintain a consistent ‘corporate image’ in all mediums and at all times. See the <a href="http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/" title="Branding Explained">differences between branding &amp; visual identity</a> here.</p> <p>The fundamental idea and core concept behind having this ‘corporate image’ is that everything you do, everything you own and everything you produce, should reflect the values and aims of your personal brand as a whole.</p> <div class="superquote"> It is the consistency of this core idea that makes your brand. It shows others what <em>you</em> stand for, what <em>you</em> believe in and why <em>you</em> exist. </div> <p>As an example, let’s look at the well-known IT company, Apple. Although they are not a personal brand, the branding concept remains the same; they have a consistent ‘corporate image’.</p> <p>Apple projects a humanistic corporate culture and a strong corporate ethic, one, which is characterised by volunteerism, support of good causes &amp; involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.</p> <p>If you can apply these same core principles to your own brand then it will be easier for others to see &amp; know what you’re all about.</p> <address>“Remember, it’s not how good you are, it’s how good you want to be.”<br /> <em>-PAUL ARDEN</em></address> <h2><strong>3. Create &amp; Maintain Your Brand</strong></h2> <div><img alt="Step Three - Create and Maintain Your Brand" class="alignnone size-full wp-image-10951" height="400" src="http://justcreative.com/wp-content/uploads/2012/09/step3.gif" title="step3" width="640" /></div> <p>After you have set your goals, outlined your target market &amp; defined how you wish to be perceived, then you can start to form the foundation of your brand. Below are the essential building blocks that will help you do this.</p> <h4><strong>A Unique Visual Identity</strong></h4> <p>One of the easiest ways to differentiate your self from the competition is by having a unique <a href="http://justcreative.com/2012/09/11/branding-tips/" title="10 Must Know Tips for Creating Winning Visual Brand Identities">visual identity</a>. This visual identity should be consistent and reflective of your initial goals, yet flexible enough to work across all areas of your communication. Ensure, at minimum, that you have a business card, letterhead, an up-to-date CV, website and a variety of online social profiles.</p> <h4><strong>Your Own Website, Domain Name &amp; Email Address</strong></h4> <p>Do you know what comes up when people type your name into Google? Hopefully your name and website, but if not, a quick way to climb to the top of search engines is by having your own domain such as JohnSmith.com.</p> <p>On your website, you should have information about you, links to your other websites, your social profiles, as well as a blog and if applicable, a portfolio.</p> <p>You should also set up a personally branded email address such as john@johnsmith.com as this looks much more professional than a free email service such as <a href="mailto:johnsmith@gmail.com">johnsmith@ymail.com</a>.</p> <h4><strong>Social Networks. (Engage &amp; Communicate!)</strong></h4> <p>It’s one thing to have Facebook or Twitter, but actually using it right for your personal brand is another thing. You should remember that everything you do, say and share is reflective of ‘Brand You’, both personally and professionally.</p> <p>Ask yourself, what value are you providing to your friends and followers? Are you engaging and communicating with people, not just sharing what you had for breakfast? Have you filled out your online profiles to their fullest extent? Are you linking to your websites within each profile? What about your <a href="http://justcreative.com/2008/08/10/how-to-get-more-email/" title="How to get more email">email signature</a>?</p> <p>There are many ways to help promote you and your brand, but the simplest way is by making it easy for people to find and communicate with you. When they do, be sure to engage &amp; provide value.</p> <h4><strong>Brand Maintenance, Security &amp; Monitoring</strong></h4> <p>Your brand is your business and your reputation. Why wouldn’t you monitor what people are saying about you?</p> <p>Use <a href="http://www.google.com/alerts">Google Alerts</a>, Twitter Search and the many other tools available to you so you know when you are mentioned somewhere on the web. This allows you to put out fires early, as well as network and thank people who are helping or linking to you.</p> <h3><strong>The Secret To Personal Branding…</strong></h3> <div><img alt="Secret to Personal Branding" class="alignnone size-full wp-image-10972" height="400" src="http://justcreative.com/wp-content/uploads/2012/09/secret-personal-branding.gif" title="Secret to Personal Branding" width="640" /></div> <p>Remember, planning is the foundation of your personal brand and the execution builds the structure of that brand, but ultimately, it comes down to what people say about you, not what you say about yourself, thus the ultimate goal is to make your planned self-impression equal to how other people perceive you.</p> <p>That is the secret to personal branding.</p> <h3><strong>More branding &amp; logo articles:</strong></h3> <ul> <li><a href="http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/" rel="bookmark" title="Branding Explained">Branding, Identity &amp; Logo Design Explained</a></li> <li><a href="http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/" rel="bookmark" title="Logos 70s 90s">A Comparative Study of Logo Design between the 70s and 90s.</a></li> <li><a href="http://justcreative.com/2012/09/11/branding-tips/" rel="bookmark" title="Branding Tips">10 Must Know Tips for Creating Winning Visual Brand Identities</a></li> <li><a href="http://justcreative.com/2011/08/02/12-ways-your-logo-impacts-social-media-marketing/" rel="bookmark" title="Social Media Logos">12 Ways Your Logo Impacts Social Media Marketing</a></li> <li><a href="http://justcreative.com/2010/11/09/a-look-at-consumer-emotional-attachment-to-brands-and-logos/" rel="bookmark" title="Logos and Emotions">Consumer Emotional Attachment to Brands and Logos</a></li> </ul> <div><img alt="Cover of Logo Nest Vol 2" class="alignnone size-full wp-image-10108" height="425" src="http://justcreative.com/wp-content/uploads/2012/05/00-cover.jpg" title="Cover of Logo Nest Vol 2" width="640" /></div> <div><img alt="Contents" class="alignnone size-full wp-image-10106" height="425" src="http://justcreative.com/wp-content/uploads/2012/05/02-contents.jpg" title="02-contents" width="640" /></div> <div><img alt="Art of Personal Branding" class="alignnone size-full" height="425" src="http://justcreative.com/wp-content/uploads/2012/05/01-art-personal-branding.jpg" title="01-art-personal-branding" width="640" /></div> <div><img alt="Art of Personal Branding by Jacob Cass" class="alignnone size-full" height="689" src="http://justcreative.com/wp-content/uploads/2012/05/art-of-personal-branding-jacob-cass.jpg" title="art-of-personal-branding-jacob-cass" width="640" /></div> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=5GOKdtLthXg:ls_PddWu8B0:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=5GOKdtLthXg:ls_PddWu8B0:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=5GOKdtLthXg:ls_PddWu8B0:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=5GOKdtLthXg:ls_PddWu8B0:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=5GOKdtLthXg:ls_PddWu8B0:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=5GOKdtLthXg:ls_PddWu8B0:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=5GOKdtLthXg:ls_PddWu8B0:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=5GOKdtLthXg:ls_PddWu8B0:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=5GOKdtLthXg:ls_PddWu8B0:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=5GOKdtLthXg:ls_PddWu8B0:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p class="intro">On Friday I attended the <a href="http://www.underconsideration.com/brandnewconference" title="Brand New Conference">2012 Brand New Conference</a>, a one day event focusing on the practice of corporate and brand identity. The event went smoothly <a href="http://justcreative.com/2010/11/06/2010-brand-new-conference-summary-quotes/" title="Brand New Conference 2010">again</a> (hat tip to Armin Vit for organizing) and the speakers shared some great tips and stories on a large variety of topics.</p> <p>The most notable talk of the day for me, was by <a href="http://twitter.com/manchipp" title="Simon Manchipp">Simon Manchipp</a>, the CD &amp; co-founder of <a href="http://www.someoneinlondon.com/">Someone</a>. Simon&#8217;s talk was built around ten things to consider when creating a new visual brand identity.</p> <p>Below are some of the notes I took from his talk. There are some loose ends, but there are still a number of key takeaways so enjoy.</p> <p><img alt="Tips to consider when branding" height="612" src="http://justcreative.com/wp-content/uploads/2012/09/branding.jpg" title="Tips to consider when branding" width="612" /></p> <h1>10 things to consider when creating a new visual brand identity</h1> <h3>1. Make it coherent, not consistent.</h3> <p><strong>A new logo is born useless.</strong> The media demands an approach that is instantly useful. Make your new logo useful. <strong>Create landscapes that can change and adapt.</strong> Information can and should fuel the design and pattern.A brand should be adaptive &amp; coherent, not just consistent.</p> <h3>2. Do more than a logo.</h3> <p>The logo is dying so ask yourself <strong>how can you brand without badging?</strong></p> <h3>3. Brand without badging</h3> <p>A rubber stamped logo is not a brand. Remember&#8230;</p> <div class="superquote"> &#8220;A new logo should be a symbol of change, not a change of symbol.&#8221; </div> <h3>4. The big idea is not the big idea.</h3> <p>The big idea is not the big idea, but rather hundreds of ideas that form the brand. These  ideas should be multi-channelled &amp; multi-faceted.</p> <h3>5. Own moments</h3> <p>Find ownable moments that can be a spring point for the brand. eg. a color, season, taste, feature, etc.</p> <h3>6. Remove the fear</h3> <p>Branding is all fear &amp; risk is attached to everything, but smart clients are those without the fear.</p> <div class="superquote"> We are hired for our principles, so stick to them. </div> <h3>7. Weird works</h3> <p>Weird shit creates monopolies. Trust the risky weirdo called creativity.</p> <h3>8. Make it people-centric</h3> <p><strong>We are not in design business but in the people business.</strong> Educated clients believe in coherent brand worlds. Winning companies are placing design at the heart of their business.</p> <h3>9. Create assets not costs</h3> <p>Design is often seen as a cost in the boardroom but it needs to be seen as an asset. The reason behind it being seen as a cost is that everyone considers themselves as a designer.</p> <p>&#8220;No one trusts creativity because of the dolphin duvet.&#8221; (aka everyone is a designer, I chose this dolphin duvet cover for my home). The goal is to show that design is an asset.</p> <h3>10. Chase the opportunity.</h3> <p>Chase the opportunity, not the money. If you are doing interesting work and having fun, enough money will come.</p> <p><strong>Have you got any other branding tips to share?</strong></p> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=iDBstlGPQaM:bSX6oaXQznU:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=iDBstlGPQaM:bSX6oaXQznU:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=iDBstlGPQaM:bSX6oaXQznU:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=iDBstlGPQaM:bSX6oaXQznU:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=iDBstlGPQaM:bSX6oaXQznU:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=iDBstlGPQaM:bSX6oaXQznU:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=iDBstlGPQaM:bSX6oaXQznU:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=iDBstlGPQaM:bSX6oaXQznU:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=iDBstlGPQaM:bSX6oaXQznU:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=iDBstlGPQaM:bSX6oaXQznU:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p class="intro">I&#8217;ve been a media partner for <a href="http://www.futureinsights.com/">Future Insights</a> conferences for a <a href="http://justcreative.com/2011/11/07/future-of-web-design-conference-day-1-review/" title="FOWD 2011">few</a> <a href="http://justcreative.com/2011/11/15/future-of-web-design-conference-day-2-review/" title="FOWD 2012 Day 2">years</a> now and have been to a fair few of their events which are always <em>insightful</em>. This post is just letting you know that there is a web conference in <a href="http://futureofwebdesign.com/new-york-2012/" title="FOWD New York 2012">NYC</a> coming up in October and you can get 10% off. Details are below along with a few other conferences to be aware of.</p> <div><a href="http://futureofwebdesign.com/new-york-2012/" title="Future of Web Design 2012 NYC"><img alt="Future of Web Design NYC 2012" class="border" height="520" src="http://justcreative.com/wp-content/uploads/2012/08/fowd-nyc.jpg" title="Future of Web Design NYC 2012" width="640" /></a></div> <p><strong>What:</strong> <a href="http://futureofwebdesign.com/new-york-2012/" target="_blank">Future of Web Design</a><strong><br /> When:</strong> Conference days: October 22 &amp; 23. Workshop day: October 24<strong><br /> Where:</strong> <a href="http://www.newworldstages.com/">New World Stages</a> &amp; Lighthouse International Conference Centre<strong><br /> Info:</strong></p> <div> <ul> <li>3 days, 30+ sessions, 4 full-day workshops</li> <li>Top-notch <a href="http://futureofwebdesign.com/new-york-2012/speakers" target="_blank">speakers</a>, including: Chris Coyier, Zoe Gillenwater, Darcy Clarke, Meagan Fisher, Dan Rose, Karen McGrane, Edward Boatman, Lis Hubert, and many more.</li> <li>Talks on CSS3, JQuery Performance, Typography, Icon and symbol design, frontend development, HTML5, responsive web design, UX, wireframing, and more</li> <li>Check out the <a href="http://futureofwebdesign.com/new-york-2012/schedule" target="_blank">full schedule</a> for more details.</li> </ul> <p><strong>10% off for Just Creative readers</strong><em><br /> Just Creative</em> readers are able to grab 10% off 2-Day Conference Passes or Workshop + 2-Day Conference Passes. Simply enter <em>JustCreative</em> on the registration page. Do remember to check out the handy <em><a href="http://futureofwebdesign.com/new-york-2012/downloads/FOWD-NYC-ConvinceYourBoss.pdf" target="_blank">Convince your Boss PDF</a></em> for help getting your approval.</p> <h3>More Conferences</h3> <p><strong><a href="http://uxweek.com/2012/">UX Week</a><br /> When:</strong> August 21-24, 2012<br /> <strong>Where:</strong> San Francisco, CA, USA</p> <p><strong><a href="http://www.aneventapart.com/2012/chicago/">An Event Apart Chicago</a></strong><br /> <strong>When:</strong> August 27-29, 2012<br /> <strong>Where:</strong> Chicago, IL, USA</p> <p><strong><a href="http://www.uxaustralia.com.au/">UX Australia</a><br /> When:</strong> August 28-31, 2012<br /> <strong>Where:</strong> Brisbane, Austalia at Sofitel Brisbane Central<br /> UX Australia also presents <a href="http://www.uxaustralia.com.au/agileux-2012/">Agile UX</a> and <a href="http://www.uxaustralia.com.au/servicedesign-2012/">Service Design 2012</a>.</p> <p><strong><a href="http://2012.dconstruct.org/">dConstruct</a><br /> When:</strong> September 7, 2012<br /> <strong>Where:</strong> Brighton, UK at the Brighton Dome</p> <p><strong><a href="http://www.smashingmagazine.com/2012/05/25/first-smashing-conference-coming-community-event-web-designers/">Smashing Magazine Conference</a></strong><br /> <strong>When:</strong> September 17-19, 2012<br /> <strong>Where:</strong> Freiburg, Germany</p> <p>Please feel free to share more web conferences if you know of them.</p> </div> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=QNGiDVr0duo:mIJJbvcPbM0:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=QNGiDVr0duo:mIJJbvcPbM0:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=QNGiDVr0duo:mIJJbvcPbM0:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=QNGiDVr0duo:mIJJbvcPbM0:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=QNGiDVr0duo:mIJJbvcPbM0:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=QNGiDVr0duo:mIJJbvcPbM0:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=QNGiDVr0duo:mIJJbvcPbM0:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=QNGiDVr0duo:mIJJbvcPbM0:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=QNGiDVr0duo:mIJJbvcPbM0:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=QNGiDVr0duo:mIJJbvcPbM0:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

<p class="intro">Last September, I wrote about how <a href="http://justcreative.com/2011/09/08/6-logos-selected-for-logo-lounge-vol-7/" title="Logo Lounge 7">six of my logos and a case study</a> were to be featured in the next edition of the <a href="http://logolounge.com" title="Logo Lounge">Logo Lounge</a> series, that being Logo Lounge 7. Well, I&#8217;ve just recently received the hard cover book in the mail and thought I&#8217;d share a few snaps.</p> <p>You can read the <a href="http://justcreative.com/wp-content/uploads/2012/08/DSC008921.jpg" target="_blank" title="Menu Cover Depot">case study of the logo</a> I created for Menu Cover Depot here in image format (not in text format unfortunately).</p> <p>You can <a href="http://www.amazon.com/dp/1592537278//ref=cm_sw_su_dp?tag=logolounge-20" target="_blank" title="Logo Lounge 7">purchase this book on Amazon</a> for $29.50.</p> <div class="wp-caption alignnone" id="attachment_10733"><img alt="Logo Lounge Book 7 Side View" class="size-full wp-image-10733" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00884.jpg" title="Logo Lounge Book 7 " width="640" /><p class="wp-caption-text">Logo Lounge Book 7 Side View</p></div> <div class="wp-caption alignnone" id="attachment_10734"><img alt="Logo Lounge Book 7 Front Cover" class="size-full wp-image-10734" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00885.jpg" title="Logo Lounge Book 7 Front Cover" width="640" /><p class="wp-caption-text">Logo Lounge Book 7 Front Cover</p></div> <div class="wp-caption alignnone" id="attachment_10735"><img alt="Levi's Case Study" class="size-full wp-image-10735" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00886.jpg" title="DSC00886" width="640" /><p class="wp-caption-text">Levi's Case Study</p></div> <div class="wp-caption alignnone" id="attachment_10737"><a href="http://justcreative.com/wp-content/uploads/2012/08/DSC008921.jpg"><img alt="Menu Cover Depot Case Study" class="size-full wp-image-10737 " height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00892.jpg" title="Menu Cover Depot Case Study" width="640" /></a><p class="wp-caption-text">Case study of my Menu Cover Depot logo.</p></div> <div class="wp-caption alignnone" id="attachment_10738"><img alt="Eton Financial" class="size-full wp-image-10738" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00894.jpg" title="DSC00894" width="640" /><p class="wp-caption-text">My featured work: Eton Financial Logo</p></div> <div class="wp-caption alignnone" id="attachment_10739"><img alt="My featured work: Radar Logo" class="size-full wp-image-10739" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00895.jpg" title="My featured work: Radar Logo" width="640" /><p class="wp-caption-text">My featured work: Radar Logo</p></div> <div class="wp-caption alignnone" id="attachment_10740"><img alt="My featured work: Onyx Logo" class="size-full wp-image-10740" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00899.jpg" title="My featured work: Onyx Logo" width="640" /><p class="wp-caption-text">My featured work: Onyx Logo</p></div> <div class="wp-caption alignnone" id="attachment_10741"><img alt="My featured work: Yoga Tripper Logo" class="size-full wp-image-10741" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00900.jpg" title="My featured work: Yoga Tripper Logo" width="640" /><p class="wp-caption-text">My featured work: Yoga Tripper Logo</p></div> <div class="wp-caption alignnone" id="attachment_10742"><img alt="My featured work: Japan Tribute Logo" class="size-full wp-image-10742" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00902.jpg" title="My featured work: Japan Tribute Logo" width="640" /><p class="wp-caption-text">My featured work: Japan Tribute Logo</p></div> <div class="wp-caption alignnone" id="attachment_10744"><img alt="Logo Lounge 7 Back Cover" class="size-full wp-image-10744" height="425" src="http://justcreative.com/wp-content/uploads/2012/08/DSC00906.jpg" title="Logo Lounge 7 Back Cover" width="640" /><p class="wp-caption-text">Logo Lounge 7 Back Cover</p></div> <p>This makes a total of 29 logos of mine that have been published in Logo Lounge’s books, as outlined below. Quite humbling!</p> <ul> <li><a href="http://justcreative.com/2011/05/10/logo-lounge-vol-6-book-review/" title="Logo Lounge 6">Logo Lounge Vol. 6</a> (6 logos)</li> <li><a href="http://justcreative.com/2009/08/17/logo-lounge-volume-5-book-review/">LogoLounge Vol. 5</a> (2 logos)</li> <li><a href="http://justcreative.com/2010/09/26/logo-lounges-master-library-book-3/">LogoLounge Master Library – Shapes &amp; Symbols</a> (9 logos)</li> <li>LogoLounge Master Library – Typography and Enclosures (6 logos)</li> </ul> <p>If you&#8217;re interested in having your work considered for their next book, you can <a href="https://www.logolounge.com/join.asp">become a member</a> of Logo Lounge ($99) &amp; start uploading your work. I am not affiliated with Logo Lounge&#8230; JUST sharing the love. Good luck &amp; thanks for looking.</p> <hr /><br /> &copy; This article is copyright of <a href="http://justcreative.com">JUST™ Creative</a> and should not be found elsewhere.<br /><br /> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=ZlZuXtDmp18:LiPcB0gvlZU:gIN9vFwOqvQ"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=ZlZuXtDmp18:LiPcB0gvlZU:gIN9vFwOqvQ" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=ZlZuXtDmp18:LiPcB0gvlZU:V_sGLiPBpWU"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=ZlZuXtDmp18:LiPcB0gvlZU:V_sGLiPBpWU" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=ZlZuXtDmp18:LiPcB0gvlZU:yIl2AUoC8zA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=yIl2AUoC8zA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=ZlZuXtDmp18:LiPcB0gvlZU:qj6IDK7rITs"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=qj6IDK7rITs" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=ZlZuXtDmp18:LiPcB0gvlZU:7Q72WNTAKBA"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=7Q72WNTAKBA" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=ZlZuXtDmp18:LiPcB0gvlZU:D7DqB2pKExk"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?i=ZlZuXtDmp18:LiPcB0gvlZU:D7DqB2pKExk" /></a> <a href="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?a=ZlZuXtDmp18:LiPcB0gvlZU:I9og5sOYxJI"><img border="0" src="http://feeds.feedburner.com/~ff/JustCreativeDesignBlog?d=I9og5sOYxJI" /></a> </div>

Cinesite, one of the world&rsquo;s leading digital visual effects houses, today announced that Firtina Ozbalikci, a second year computer science student from the University of Bath, is the winner of its 2012 Inspire Internship programme. Firtina is the winner of Inspire&rsquo;s first technical effects internship which was launched this year to encourage skilled computer programmers to consider a career in the visual effects industry. &nbsp; Firtina was chosen from hundreds of applicants. &ldquo;Firtina&rsquo;s application showed a real determination to investigate graphics programming beyond what he&rsquo;d been taught in his computer science course,&rdquo; said Alexander Savenko, head ...

Hello! SIGGRAPH Asia 2011 Student Volunteers - Call for Participation is now open! Imagine having the opportunity to go behind the scenes and become an integral part of the creation of one of the world's biggest conference in computer graphics and interactive techniques. SIGGRAPH Asia 2011 marks the 4th Annual Conference and Exhibition on Computer Graphics and Interactive Techniques in Asia that draws thousands of people who share a passion for these advanced technologies together. As a Student Volunteer, you get the unique opportunity to meet and learn directly from industry professionals, artists, and teachers while assisting conference attendees and supporting conferen...

Artistic Image, (AI) the multi award-winning full-service creative/production/CGI company, swept the Telly Awards for the third consecutive year, garnering six awards in the 3D + Graphics Category for a mix of innovate design-driven work. Partner and director of animation + design Ed Dye helmed each project, raising the creative bar with AI&rsquo;s seamless concept-through-completion collaborative approach, which tapped into the company&rsquo;s full scope of design, CGI, 3D modeling, animation, live-action production, editing, compositing and color correction services.The Atlanta-based firm took home top honors for its photorealistic animated/CGI multi-screen series of short films for Fer...

Industry Giants 2011: June 25-26, 2011 Industry Giants 2011: Ten in Texas10th Anniversary Event June 25-26, 2011A BUNCH OF SHORT GUYS Hosts INDUSTRY GIANTS 2011: Ten in TexasVisual Effects, Animation and Game ForumA Bunch of Short Guys are proud to announce this year&rsquo;s Industry Giants 2011: Ten in Texas, the tenth anniversary event of Texas&rsquo; premiere Visual Effects, Animation and Game Forum. The two day conference features id Software co-founder and lead programmer John Carmack, along with many other presentations from creative professionals around the world. The tenth annual event takes place Saturday, June 25 and Sunday, June 26, 2011 at the Kessler Theater, 1230 W....

Tali Krakowsky, founder of experience design studio Apologue, will be speaking at the Eyeo Festival on June 27th and June 28th in Minneapolis, and at the 2011 PromaxBDA Conference on June 30th in NYC. &nbsp; At the Eyeo Festival, Krakowsky will be moderating in two panels. On June 27th is a panel that wonders "WHY" and features Golan Levin, Natalie Jeremijenko, and Zach Lieberman. Why do we do what we do?&nbsp;Why should our spaces be infused with the digital?&nbsp;Why data?&nbsp;Why code?&nbsp;Why generative?&nbsp;Why collaborative? Why interactive?&nbsp;Why color? Why sound? Why touch?&nbsp;Why do frameworks have to be open?&nbsp;Why design?&nbsp;&nbsp; &nbsp; June 28th will fea...

Cinesite creates First Class visual effects &nbsp; London, UK, June 10, 2011 &ndash; Cinesite, one of the world&rsquo;s leading film visual effects houses, has completed more than 115 visual effects shots for Twentieth Century Fox&rsquo;s X-Men: First Class, which hit cinemas last week. Among the effects Cinesite created were a retro version of the Cerebro Room, Azazel&rsquo;s fight sequences, a military parade in Red Square and Washington, DC devastated by nuclear war. &nbsp; Directed by Matthew Vaughn, the prequel takes the viewer back to the beginning, before Charles Xavier (James McAvoy) and Erik Lensherr (Michael Fassbender) took the names Professor X and Magneto, and when they w...

Cinesite announces four winners of its 2011 Inspire internship program &nbsp; London, UK, June 1, 2011 &ndash; Cinesite, one of the world&rsquo;s leading film visual effects houses, today announced that it has awarded places on its 2011 Inspire internship program to four exceptional candidates &ndash; Luke Armstrong, Ruairi Twohig, Eleanor Bond and Tom Flavelle. The winners were chosen from more than 200 applicants for their exceptional compositing, modeling and texturing skills. The placements will commence in June and run for six weeks. &nbsp; Luke Armstrong is from Reading, Berkshire, and is graduating from Portsmouth University this summer after studying for a Bachelor of Science ...

Wild(child) Editor Yvette Pineyro Cuts Givenchy&rsquo;s&nbsp; &lsquo;Play,&rsquo; A Romantic Escapad Featuring Justin Timberlake, Filmed In The City Of Light &nbsp; Pineyro Cuts Movie Director Pierre Morel&rsquo;s Film Noir Footage Of Paris, Giving Form + Continuity To The Global HD Spot, Which Earned Her A Nod From The AICE In The Fashion + Beauty Category &nbsp; New York: Wild(child) Editorial principal Yvette Pineyro recently cut &lsquo;Play,&rsquo; a&nbsp; film noir-stye spot featuring Justin Timberlake in a romantic m&eacute;lange of intrigue and stunning imagery heralding the launch of Givenchy&rsquo;s new fragrance. The award-winning editor, who recently received a nod fro...

Pascal Leister, Director/Editor of Lodestar Films, was recently invited to &ldquo;IdeaJam,&rdquo; a series of collaborative projects in association with Ashton Kutcher&rsquo;s Katalyst and Intel. IdeaJam is a series of brainstorm sessions, held over a weekend in early April in Hollywood, that brought together 48 digital content filmmakers in an array of creative fields, including video, music, comedy, and animation. The select group of filmmakers was divided into six teams to develop, shoot and edit a 2-3 minute project within 48 hours. A $20,000 grant was given to the final winning idea.Leister brings over a decade of experience in creating original web and viral content. In 2000, he dev...

New York: A new 30-second spot for the Brady Campaign to Prevent Gun Violence, produced by Charged Studios, challenges the phrase &ldquo;Guns don&rsquo;t kill people, people do.&rdquo; Delivering a no-holds-barred message against those slippery semantics, the spot asserts a strong opening argument: &ldquo;A magazine that allows a gun to fire 32 shots in 16 seconds is only good for one thing: killing a lot of people &ndash; fast." Charged Studios&rsquo; team took the spot from script to final ad in five-days. They designed and built the set in studio and worked as a collaborative unit to meet the tight deadline and still deliver an innovative, compelling spot. The commercial features a m...

Debra Kaufman started her high school's Tolkien Club when she was a big fan of The Hobbit and Lord of the Rings. Though she hasn't celebrated Frodo's birthday in many years, she did get out to see The Hobbit in 48 fps. Here are her thoughts on The Hobbit in 48 fps and HFR Cinema in general.

AE Basics - A Creative COW series for new users of Adobe After Effects. Lesson 60: In this tutorial looking at getting your production out of After Effects, Andrew Devis shows how to create preset groups and how to modify and save a custom preset.

With five edit suites currently running at Biscardi Creative Media, and four more on standby, Walter Biscardi and crew need the best possible performance our of their workflow and machines. Here, Walter describes the power (yes, power) of the iMac, the workhorse Adobe Premiere Pro, and some never sa

In the last part of this three part advanced text animation tutorial, Andrew Devis concludes by showing how to select the already selected text and animate each word separately such that they can be moved into any order and position to create a coherent sentence from the original body of paragraph t

In the second part of this three part advanced text animation tutorial, Andrew Devis shows how once the 'Dictionary' preset has been applied we can then create a separate 'exclusion' group to fade the remaining unselected paragraph text such that the focus remains on the selected text only - all on

In the first part of this three part advanced text animation tutorial, Andrew Devis shows how to apply and use the 'Dictionary' preset to a paragraph of text and then customise the word selection to match the words we want to use. Andrew shows how to select the words, modify the original text, chang

In this second tutorial in his occasional series on audio basics, Andrew Devis explains what bit depth is and how the right choice of bit depth can effect the accuracy of your recording. Although Andrew uses Adobe Audition CS6 the information given in this tutorial is valid for any digital audio rec

In this occasional series on audio basics by Andrew Devis, Andrew explains what audio samples are and how they can effect the accuracy of you recording. Although Andrew uses Adobe Audition CS6, the information given in this tutorial is valid for any digital audio recording software packed. Andrew al

The technology wizards of the film/TV industry have been talking about High Frame Rate cinema for a long time; indeed, Douglas Trumbull's Showscan at 60 fps presaged the current interest over 30 years ago. But it took director Peter Jackson to take the plunge for mainstream cinema, declaring he woul

Waiting for Lightning is the tragic and triumphant story of legendary skateboarder Danny Way, following him from his chaotic childhood to his early talent with a skateboard through to his many professional successes. With a combination of archival footage, interviews and skateboard action, Waiting f