IT WAS THE YEAR OF THE UNOFFICIAL, UNINVITED BRANDING CAMPAIGN
To find out the biggest trend in branding, look no further than Microsoft’s streamlined parallelogram logo, NASA’s new, out-of-this-world identity,Wikipedia’s morphing mark with 3.2 million possible permutations, and American Airlines’ hyper-cool, retro-styled overhaul. They (and a few others included in this roundup) have one thing in common: They’re the hypothetical musing of designers who weren't actually commissioned for their rebrands; rather, they forewent the high fees big firms command for such jobs (and the difficult clients and briefs that come with them) to ...