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Archives April 2013

Brand New IDEO - centers on a 24-hour global Make-a-Thon taking place Monday, March 25th in IDEO's eleven offices around the world, starting in Tokyo and ending in San Francisco

Brand New IDEO - centers on a 24-hour global Make-a-Thon taking place Monday, March 25th in IDEO's eleven offices around the world, starting in Tokyo and ending in San Francisco

IDEO just completed 24 hours of prototyping in public from Tokyo to San Francisco. We've effectively pulled a global all-nighter. It's left me with the hollow feeling one has after last call, followed by the rush of adrenaline to press on and watch the sunrise. Paul's initial comments were right. It is terrifying to be vulnerable in such a way. Would we have interesting ideas or fall flat under pressure? Would we come across as curious or as self-important? Would the technology work?

Handwringing be damned. The Global Make-a-Thon turned out to be a delightful exploration of ...

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