Via Adweek.
It's Super Bowl time again, so why not take a look at arguably the most famous Super Bowl ad ever?
Steve Hayden was a senior VP and creative director at the agency that came up with the spot. This is the story of how the spot got made.
Two points of interest from the article:
- The board hated it, but left it to Jobs and Apple CEO John Sculley to make the final decision. When Steve Wozniak saw it, he offered to personally pay for half the costs to run it. (Gotta love the Woz)
- Director Ridley ...