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Tag archives: International

Experiments in Urban Persuasion

Communication Design...
sort of.

We live in a world
with lots of people
and one or two problems.

The problem:
An empty bridge -
An intersection where 7 out of 10 pedestrians dangerously cross [the street]

An idea!
Monday, September 27
9 out of 10 people crossed using the bridge during the installation.


Original link: http://badd.com.ar/
English version: http://ff.fildry.com/niKbKQ

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