Category archives: Brands

IDEO just completed 24 hours of prototyping in public from Tokyo to San Francisco. We've effectively pulled a global all-nighter. It's left me with the hollow feeling one has after last call, followed by the rush of adrenaline to press on and watch the sunrise. Paul's initial comments were right. It is terrifying to be vulnerable in such a way. Would we have interesting ideas or fall flat under pressure? Would we come across as curious or as self-important? Would the technology work?

Handwringing be damned. The Global Make-a-Thon turned out to be a delightful exploration of ...

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IT WAS THE YEAR OF THE UNOFFICIAL, UNINVITED BRANDING CAMPAIGN

To find out the biggest trend in branding, look no further than Microsoft’s streamlined parallelogram logo, NASA’s new, out-of-this-world identity,Wikipedia’s morphing mark with 3.2 million possible permutations, and American Airlines’ hyper-cool, retro-styled overhaul. They (and a few others included in this roundup) have one thing in common: They’re the hypothetical musing of designers who weren't actually commissioned for their rebrands; rather, they forewent the high fees big firms command for such jobs (and the difficult clients and briefs that come with them) to ...

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How often do you find yourself seeking inspiration from crowdsourcing?

If you haven't heard, crowdsourcing is happening all over the web. It's the act of taking a job traditionally performed by a designated agent and outsourcing it to a 'crowd,' usually an undefined, large group of people in the form of an open call. Using the Internet's vast reach has become the gateway for crowdsourcing.

It's easy enough on Twitter to crowdsource ideas. Get a group of followers to use a common hashtag and seek out ideas for anything you're working ...

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Stash Media and Filter Foundry announce the first speakers for STYLE FRAMES New York, a new design conference all about The Art of the Pitch. The two-day event will present 40 speakers and panelists, showcase outstanding pitch art in the STYLE FRAMES Gallery, and celebrate with an event party. STYLE FRAMES New York (SFNY) brings together influential design, advertising and media professionals from both the client and creative sides of the industry for two days of inspiration, networking and insight.

Conference speakers so far ...

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Today we feature Pete Harrison and his work. Take a break, pour yourself an espresso, top off your coffee, crack open another Red Bull or break out the china and sip on high tea... & let's see what Pete has to say to all y'all (just saw the Hatfields and McCoys)

Enjoy!

FF: How would you describe your art and design style?

Pete: My design style I guess at the moment you could say it was photo manipulation with lighting effects, I use similar elements and the way I work that now people recognise a piece and can put ...

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Filter Foundry caught up with Silicon Valley veteran Brett Lovelady, Founder/CEO of Astro Studios in San Francisco, and picked the juicy parts of his brain. Pull up a chair and lets start with his title: “Chief Instigator.”

Brett: I’ve been a classic fire starter, someone who gets big ideas quickly, rallies a lot of people, gets them all talking, cross connecting, gets all the big ideas out, formulates it, and gets out of the way. I’m not really into tending fires, I’m better at starting them …just sort of felt like the right title compared to ...

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Here's a little mental exercise I did when I first saw this young man's work. I asked myself how many green people do I know. Here is what I came up with:

I know at least 3 people who now drive electric vehicles. One who skateboard's to work. One who bikes. One who is planning on buying a golf cart.

Most of my friends (not including the roommate) recycle.

My neighborhood located in the "hipster" part of LA has a 3 TrashMasters that patrol our streets all week long, a green one, a blue one and a ...

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