Here in the states we seldom get exposed to the cornucopia of persuasive creative that daily tries to convince people like you and me in other countries to buy, sell, consume, entertain, drink, lie to our girlfriends (this usually goes hand in hand with the drinking ads,) drive faster, loose weight, live healthier or trade stock. Yes, the elements are all the same, but the delivery is usually a little different. Let's see what these modern day "Mad Men" are dishing out these days to our global friends using photography, video, animation, & 3D.
1) China: Bailing Fast Onset Cough Syrup
With the caption "Don't make slight cough give rise to big trouble" Invisible Advertising in China produced these whimsical illustrations titled "Cannibal" and "Thief."
2) Russia: Chery Bonus
Chery International, a 5 year old auto company based in China is rolling out its new Chery Bonus in Russia. This English version, targeted at men, takes a whimsical approach by pointing out a few of our... shortcomings.
3) Philippines: World Wildlife Foundation
Captioned "70% of plastic ends up in the sea" and using underwater photographer Neil Oshima's amazing deep sea work, WWF uses the classic approach: a picture is work a thousand words.
McCann Erickson's Warsaw branch created these hand-drawn pieces for APAP. Do you think they are fans of Emily Hubley's work?
Illustrated food has always been fun. Remember the Dancing Raisins back in the 80s?
And do not these ads remind you a bit of Pepe Le'Pew... no?
6) Afrika: Mozambique Music Awards
"Some songs get stuck in the head, while others are stuck in the blood. Mozambique Music Awards. It's our music. It's our culture." Some art is just good for all the right reasons.
7) France: CANAL+ Borgia: Rodrigo
You must be living under the proverbial rock if you have not been exposed to at least one of the campaigns for this series about to return for a second season. Canal+ France combines the photos from "flamboyant photographer" David Lachapelle with the talented designers at BETC Euro RSCG, France to give us these "revealing" prints.
8) Australia & NZ: Bundaberg Five
Ever wake up next to a stranger? Even stranger, ever wake up next to 2 dolphins? The following print ads title "Raw like the sashimi of rum" and "Filtered once for every finger you got" respectively, give a whole new meaning to Goodtime Charlie.
9) Argentina: Andes Beer
Argentina, famous for their sultry Tango and savory bovine delicacies also posses the flair for the dramatic. Everyone has a story to tell and many can tell a good story. It's no wonder that Andes Beer pushes the envelope with their television commercials and publicity stunts. Here's a couple with sub-titles:
Young & Rubicam, Mexico uses classic particle effects for this explosive ad that was so well done it went right into my computer wallpaper auto-rotation. I also gave you a little Alex Viveros to end this blog entry since he will be featured as one of the artist in the 2nd issue of SPARK! (Friday) for his amazing work with illustration.
Sources: Ads of the World
Comments
No comments yet.