Category archives: Marketing

Crowdsourcing Creativity for Inspirational Marketers, Tortured Artists & Researchers

Written by on Oct. 17, 2012 in Advertising , Animation, Brands, Concept Art, Digital Art, Graphic-design, Illustration, Marketing, Movies, Photography, Portfolio, Product Design, Technology, Tips and Tricks.

Image by Paul Roget

How often do you find yourself seeking inspiration from crowdsourcing?

If you haven't heard, crowdsourcing is happening all over the web. It's the act of taking a job traditionally performed by a designated agent and outsourcing it to a 'crowd,' usually an undefined, large group of people in the form of an open call. Using the Internet's vast reach has become the gateway for crowdsourcing.

It's easy enough on Twitter to crowdsource ideas. Get a group of followers to use a common hashtag and seek out ideas for anything you're working ...

Filter Foundry featured at the NVIDIA GPU Tech Conf. 2012

Written by on May 16, 2012 in Exhibition, Gaming, Marketing, Software, Tradeshow.

"Patrick & Chris @ Filter Foundry's booth @ NVIDIA GPU Tech Conf. 2012"

GPU Technology Conference (GTC) advances global awareness of GPU computing and visualization and their importance to the future of science and innovation. Through world-class education, including hundreds of hours of technical sessions, tutorials, panel discussions, and moderated roundtables, GTC brings together thought leaders from a wide range of fields.

The Filter Foundry Team was excited to be selected for the Emerging Company Summit recognizing tech innovation.

Attendees at GTC arrive from over 40 countries and comprise virtually every profession involved in HPC.

GTC is the must-attend event for those ...

Featured Design Company: Astro Studios

Written by on Jan. 31, 2012 in Advertising , Brands, Graphic-design, Hardware, Marketing, Product Design, Technology, Tradeshow.

Filter Foundry caught up with Silicon Valley veteran Brett Lovelady, Founder/CEO of Astro Studios in San Francisco, and picked the juicy parts of his brain. Pull up a chair and lets start with his title: “Chief Instigator.”

Brett: I’ve been a classic fire starter, someone who gets big ideas quickly, rallies a lot of people, gets them all talking, cross connecting, gets all the big ideas out, formulates it, and gets out of the way. I’m not really into tending fires, I’m better at starting them …just sort of felt like the right title compared to ...

The 8 Worst Fonts In The World

Written by on Nov. 3, 2011 in Advertising , Graphic-design, Marketing, Motion Graphics, Movies.

The 8 Worst Fonts In The World

In "Just My Type," Simon Garfield counts down his least favorite typefaces. And Comic Sans isn't among them.

We’d need another book, of course, to do this justice. And where would one start?

Fonts are like cars on the street--we notice only the most beautiful or ugly, the funniest or the flashiest. The vast majority roll on regardless. There may be many reasons why we dislike or distrust certain fonts, and overuse and misuse are only starting points. Fonts may trigger memory as pungently as perfume: Gill Sans can summon up ...

Innovative Minimalistic Product Design

Written by on Oct. 5, 2011 in Brands, Concept Art, Digital Art, Illustration, Marketing, Product Design.

Here's a little mental exercise I did when I first saw this young man's work. I asked myself how many green people do I know. Here is what I came up with:

I know at least 3 people who now drive electric vehicles. One who skateboard's to work. One who bikes. One who is planning on buying a golf cart.

Most of my friends (not including the roommate) recycle.

My neighborhood located in the "hipster" part of LA has a 3 TrashMasters that patrol our streets all week long, a green one, a blue one and a ...

Calling forth its SPARK!

Written by on Sept. 30, 2011 in Ads, Advertising , Alternative, Concept Art, Fine Art, Graphic-design, Illustration, Marketing, Photography, Poster Art.

I thought I would add an inspirational quote this week at the end of the artwork to tie together issue #3's theme: People in art, people as art. We all have art in us, we just need to tap into it and allow it to flow. Have a great weekend and enjoy. ~M.

"Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark"
~ Henri Frederic Amiel

Around the World in 10 Ads

Written by on Sept. 20, 2011 in Ads, Advertising , Animation, Brands, Illustration, Marketing, Motion Graphics, Poster Art, YouTube.

Here in the states we seldom get exposed to the cornucopia of persuasive creative that daily tries to convince people like you and me in other countries to buy, sell, consume, entertain, drink, lie to our girlfriends (this usually goes hand in hand with the drinking ads,) drive faster, loose weight, live healthier or trade stock. Yes, the elements are all the same, but the delivery is usually a little different. Let's see what these modern day "Mad Men" are dishing out these days to our global friends using photography, video, animation, & 3D.

1) China: Bailing Fast Onset Cough ...